Website Redesign Strategy: When and Why Businesses Should Redesign
A website is often the first place potential customers go to evaluate a business. They may compare services, review credentials, explore products, check pricing, or decide whether to contact the company. If the website no longer reflects the business, makes information difficult to find, or fails to convert visitors into enquiries, it may be limiting growth. However, a website redesign should not begin with colours, animations, or a new homepage layout. It should begin with business objectives and evidence about what is not working. A well-planned website redesign strategy connects design, content, user experience, technical performance, search engine optimisation (SEO), …